Service 01
Regulatory framework
Legal framework of the category and name of sale.
Specialized consulting • Agribusiness • Beverages
Consulting and Technical Advice for Non-Alcoholic Beverages
Formulation, process and labeling aligned before the first protocol. Non-alcoholic beverages may have identity, composition, and registration requirements that vary by category. Therefore, the first step is to correctly frame the drink, its ingredients, treatment and denomination. The new framework for the inspection of products of plant origin, established by Decree no. 12.709/2025, reinforces an approach based on risk and compliance, which must be combined with specific beverage standards and identity and quality standards.
This advice is indicated for: manufacturers, producers, technicians and entrepreneurs who need to frame, register or maintain in compliance activities and products related to non-alcoholic beverages within the scope of MAPA's inspection of products of plant origin.
5+technical fronts
5base deliverables
8Eight Doubts Answered
Formula and process map
Non-alcoholic beveragesMAPA bebidasSIPEAGRODecreto 12709 2025
Technical services
How PITRIO can act in Non-Alcoholic Beverages
The scope is defined from the business stage. Hiring can begin with diagnosis and framing and evolve to documentation, adequacy, implementation, training, protocol and technical monitoring.
Service 02
Registration and Protocol
Registration/registration of establishment and product in the applicable system.
Service 03
Formulation and specifications
Memorial of manufacture, formulation and specifications of ingredients.
Service 04
Auditable documentation
Water control, heat treatment or conservation process.
Service 05
Traceability and evidence
Labeling, validity, traceability and batch control.
Understand before filing
Before regularizing non-alcoholic beverages: framing, establishment, product and process need to be coherent
Products of plant origin follow MAPA's inspection framework and category-specific standards. Beverages, wines and derivatives have their own rules and registration procedures that must be confirmed in the framework of the product and the establishment.
Is the product correctly framed?
The denomination, composition, identity and quality standard and regulatory category define which requirements must be demonstrated.
Is the establishment ready for the rite?
Facilities, equipment, process, records and documentation need to reflect the reality of non-alcoholic beverage production.
Is the label and formulation consistent?
Technical analysis crosses formulation, process, sales denomination, mandatory information, claims and specific standards before protocol or launch.
Technician Diagonosis
Critical points that deserve analysis before inspection
The analysis confronts applicable requirement, project, documents, actual routine, records and business objective. The focus is on identifying cause and priority, not just listing to-dos.
Formulation and specifications
Formulation incompatible with the standard of identity and quality.
Auditable documentation
Use of additives, ingredients or claims outside the applicable conditions.
Dossier and documentation
Process without documented safety/stability parameters.
Technician Diagonosis
Label that does not match the registered formula.
Quando contratar
When the consultancy avoids expensive rework
The objective is to anticipate technical, documentary and regulatory incompatibilities before they become a requirement, redone work, stopped batch or protocol delay.
SINAL 01You are opening, enlarging, changing address or regularizing a non-alcoholic beverage operation.
SINAL 02It has already received a requirement, inspection term or note related to a formulation that is incompatible with the identity and quality standard.
SINAL 03Existing documents no longer reflect the operation, especially in use of additives, ingredients or claims outside the applicable conditions.
SINAL 04You need to organize a beverage framework matrix before investing, filing or receiving inspection.
SINAL 05You want to reduce rework and have a defined technical route before hiring work, buying equipment or changing product.
PITRIO method
A methodology oriented to evidence and implementation
The schedule is adjusted to the dependencies of the client, the project and the competent body. Each phase needs to produce a decision, document, adequacy or verifiable evidence.
01
Diagnostic
Regulatory screening of the formula.
02
• Technical architecture
Process design and specifications.
03
Implantation
Preparation of records and documents.
04
Validation and support
Final review of label and pilot batch.
Exclusive technical panel
Formula and process map
A visual object created to represent the points you need to talk about in a non-alcoholic beverage consultancy: risk, process, evidence and decision.
Formula and process map
RiscoFormulation and specifications
Formulation incompatible with the standard of identity and quality.
ProcessoRegistration and Protocol
Registration/registration of establishment and product in the applicable system.
EvidenceRegulatory framework
Beverage framing matrix.
DecisionAuditable documentation
Final review of label and pilot batch.
Regulatory basis
Official sources and applicable competence
Products of plant origin follow MAPA's inspection framework and category-specific standards. Beverages, wines and derivatives have their own rules and registration procedures that must be confirmed in the framework of the product and the establishment.
MAP — Products of Plant Origin
Official reference used to validate competence, concept or requirement. In the project, the current version and the complementary acts are checked according to the specific case.
MAPA — SISBI-POV
Official reference used to validate competence, concept or requirement. In the project, the current version and the complementary acts are checked according to the specific case.
MAPA — Wine & Beverage Legislation
Official reference used to validate competence, concept or requirement. In the project, the current version and the complementary acts are checked according to the specific case.
Decree No. 12.709/2025 — inspection of products of plant origin
Official reference used to validate competence, concept or requirement. In the project, the current version and the complementary acts are checked according to the specific case.
MAPA — Registration of Beverage, Wine and Derivatives Products
Official reference used to validate competence, concept or requirement. In the project, the current version and the complementary acts are checked according to the specific case.
Responsibility Notes pITRIO provides consulting and technical advice. Registration, license, certification, equivalence, authorization or approval are acts of the competent authority and depend on full compliance with the applicable requirements.
Deliverable
Materials that help the company execute, prove, and maintain compliance
The final list depends on the contracted scope and the stage of the business. The goal is for each delivery to have a practical function: guide the team, support the protocol, respond to the requirement, register control or demonstrate compliance.
Regulatory framework
Beverage framing matrix.
Technician Diagonosis
Descriptive and manufacturing memorandum.
Regulatory design
Technical data sheet and specifications.
Registration and Protocol
MAP registration checklist.
Labeling and product presentation
Regulatory review of labeling.
Perguntas frequentes
FAQ — Important Non-Alcoholic Beverage Questions
We gather answers to questions that usually appear before hiring a consultancy, initiating adjustments, filing documents or receiving an inspection.
Does every non-alcoholic drink follow the same pattern?
No. The category determines composition, denomination, standards and procedures. Framing is a critical step.
Does THE MAP have specific rules for drinks?
Yes. The beverage legislation and its standards complement the general framework for the inspection of plant products.
ANVISA nunca se aplica?
Competencies may overlap on general safety and labeling topics. The regulatory route must be defined by the concrete product to avoid assigning the wrong agency an act of registration.
How to register or regularize non-alcoholic beverages on the MAP?
The starting point is a diagnosis of the current stage of non-alcoholic beverages: activity, location, products/services, facilities, existing documents and business purpose. From this, PITRIO defines the regulatory route, the pending issues and the work sequence without promising a rite that depends on the competent authority.
Do the store and product need separate records?
The need depends on the framework. In the diagnosis, we evaluated records/licenses, design or layout, memorials, procedures, controls, labels, evidence and documents of the technician in charge. The final list is specific to non-alcoholic beverages and to the competent body.
What identity, process and labeling standards should be checked?
Products of plant origin follow MAPA's inspection framework and category-specific standards. Beverages, wines and derivatives have their own rules and registration procedures that must be confirmed in the framework of the product and the establishment.
How does the protocol work in SIPEAGRO or applicable system?
The strategy depends on the applicable process. In some cases the design and documents precede the final work; in others, the authority requires verifiable conditions in the establishment. The consultancy organizes this sequence to reduce rework.
Does PITRIO review the documentation before sending it to the agency?
Yes, when hired in scope. Follow-up may include protocol, organization of evidence, analysis of requirements, preparation of responses, review of documents, and technical support for adjustments. The final decision, official deadlines and inspection remain the responsibility of the public agency.
Turn your soft drink demand into a clear technical plan
Send city/State, activity, products or services, current situation, existing documents and business purpose. Based on this information, we can delimit the problem, identify the regulatory route and propose a consulting scope compatible with the stage of your business.